Before knowing why marketers are crazy about OOH advertising and why it is only growing and growing for decades let’s first find out what it actually is.
Before knowing why marketers are crazy about OOH advertising and why it is only growing and growing for decades let’s first find out what it is. OOH advertising or outdoor media reaches customers when they are away from home. Makes businesses eye-catching by providing outdoor advertising in streets, airports, cafes, bars, IT parks, universities and even on walls.
OOH enables brands to deliver advertisements in a truly exciting, innovative and creative way. Its advertising formats include hoardings, bus advertisements, posters, banners, billboards and so on.
OOH, the community is committed to advertising the brands to connect to a wider audience in meaningful ways. It feels more real for the customer who walks past a wall space or is hoarding on the way to their favourite coffee or when stuck in traffic for hours on their way home from work.
Why OOH Media?
Remember the family trips while we were kids and when asked for fancy restaurants, our parents told us there isn’t any nearby?
But McDonald's big treasure always came to our rescue and helped us bring home delicious burgers. This is exactly why you need Out Of Home advertising because it is always visible on the streets; once leave the house, there's no escape media OOH. This makes it easier to ensure that your message is absorbed by travellers and pedestrians.
OOH media effectively enables brands to communicate relevant and specific messages to relevant audiences. These targeted campaigns are like cheap fruit because they are used in context, close to the areas where they can be used, which makes it quite impactful with the ability to boost local sales. For example, if Ola or Uber use offers or codes directly in the arrivals hall of an airport, there is no reason for the travelling public not to use the flashing code in front of their eyes when booking a taxi.
Big brands like SBI, LIC, Tanishq, Jsw Group, Amazon, Asian Paints, Adani Group, Reliance Jio, Reliance Group, Paytm, Blinkit, Zomato, Bisleri, Uber, Paytm and EaseMyTrip have it has also tried and tested OOH support to reach its target audience, and according to industry experts, the results have been very impressive.
With the growth of OOH industries, a simple elevator ride can net you a tempting discount on your next purchase, all you have to do is take a look around and do the simplest of daily activities such as crossing the streets, waiting for the traffic light to turn green or enjoying the journey home.
What are the different types of OOH media?
OOH, the media is usually very fast and impactful because it grabs the audience's attention immediately.
OOH Media can be broadly classified into:
BILLBOARDS ADVERTISING
HOARDING ADVERTISING
KIOSKS ADVERTISING
GANTRIES ADVERTISING
POSTERS ADVERTISING
BANNERS ADVERTISING
AUTO AND BUS BRANDING ADVERTISING
MALL BRANDING ADVERTISING
OFFICE BRANDING ADVERTISING
MULTIPLEX BRANDING ADVERTISING
UNIPOLES ADVERTISING
METRO STATION BRANDING ADVERTISING
PLANE WRAPPING ADVERTISING
AIRPORT BRANDING ADVERTISING
WALLSCAPES ADVERTISING
TRAIN WRAPS ADVERTISING
Perks of ooh media
It’s Cost-Effective:
Outdoor advertising offers one of the most effective means of advertising available. It typically produces a large no of impressions per ad placed which only increases the value of outdoor advertising as ad budgets continuously shrink.
Constant Unavoidable Exposure:
Outdoor advertising provides constant and unavoidable exposure. It can create prints 24/7. Also, Outdoor advertising is inevitable. Outdoor advertising cannot be turned off or discarded, greatly increasing the chances of making a good impression.
Powerful Messaging:
The majority of outdoor advertising is quite large. Thus, they can dominate the visual spaces they occupy. Outdoor advertising allows for a bold and simple message, ideal for campaigns aimed at building a brand or building a company's name.
Proximity to purchase decision:
Its ability to exist near the shopper is another reason why outdoor advertising is effective. This allows the marketer's advertising message to be fresh in the mind of the consumer.
Variety of options and flexibility:
Outdoor advertising offers marketers a wide variety of options and flexibility in how they want to deliver their message. Imagine having a plain white canvas and you can paint it whichever way you like with the most creative, eye-catching and exciting messages.
Stakeholders of OOH Media
PRIVATE OWNERS
AIRPORTS CITY AND LOCAL AUTHORITIES
TRANSPORT OPERATORS
ADVERTISERS
LOCAL COMMUNITIES
INVESTORS AND NON-FINANCIAL AGENCIES
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