1. Location: The Prime Factor
The cost of hoarding advertising is significantly influenced by the location. For example, R. Pally hoardings are relatively inexpensive compared to those in high-traffic areas like MG Road, FC Road, near Swargate, and Deccan Gymkhana, where tariffs are higher. A display on FC Road can range between₹2 and₹5 lakhs per month. Meanwhile, hoarding advertising in developed suburbs such as Wakad or Hinjewadi might range from₹1 lakh to₹5 lakhs. These easily noticeable locations are ideal for investment despite their higher costs.
2. Size Matters in hoarding advertising
The size of the hoarding plays a crucial role in determining the cost. Large-format hoardings, which can range from 20 feet by 10 feet to 40 feet by 20 feet, are more expensive due to their visibility and larger surface area for more elaborate and effective advertising content. For instance, a 40 x 20 foot hoarding at a prime site may cost around ₹80,000 to ₹3 lakhs per month, while a 20 x 10 foot one might be available for ₹25,000 per month. Larger formats are particularly suitable for hoarding advertising campaigns requiring substantial visibility and ensuring that the media will be noticed from a distance.
3. Duration of the Campaign
The cost is also determined by the duration of time the advertising space is hired. Often, advertisers provide discounts for long-term deals or contracts. Click here to know exact prices. For example, a space that typically costs₹2 lakhs per month might be offered at₹1.75 lakhs if booked for six months, reflecting a 12.5% discount. Long-term hoarding advertising campaigns are effective for brands aiming to build a lasting presence in the market.
4. Illumination and Special Features
There are different types of it. Adding illumination or special features like 3D effects or motion graphics to hoardings increases the price. In Pune, illuminated displays can cost 20–30% more than non-illuminated ones. For example, if a standard space costs around₹2 lakhs per month, an illuminated version might be priced at₹2.4 lakhs. These enhanced hoardings are ideal for campaigns targeting evening traffic, ensuring the message remains visible even after dark.
5. Production Costs
Beyond rental fees, production costs are a significant factor in hoarding advertising. This includes the design and printing of the content. Printing high-quality vinyl banners typically costs between ₹13 and ₹20 per square foot. For a 40x20 foot hoarding, this could range from ₹16,000 to ₹32,000. Additionally, design costs, which can range from ₹5,000 to ₹50,000 depending on complexity, should be factored into the overall budget for an effective advertising strategy.
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