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OTT Advertising on Television Grew 31 percent in Q1, 2020

 

OTT ADS ON TV

 

The number of OTT (Over-the-top) media services saw an increase from 24 to 35 year on year within the January- March Quarter, 2020 as compared to the previous year. AdEx data by the favored research firm TAM stated the quantity of advertising on television by OTT in India grew by 31% during the primary quarter of 2020. The amount of active OTT advertisers also features a raise of 45 to stand proud of 24 in Q1 2019 to 35 during Q1, 2020.

 

 

OTT ADVERTISING ON TV IN INDIA

 

 

The new entrants from the world are Discovery Plus, the video streaming platform of the invention of India, ETV Live, ABP Mobile live, and Aha.

 

In 2020, advertisements on the OTT platforms saw an increase of 65 you bored with March as compared to February. This has coincided with the COVID-19 spread in India, and therefore the recent lockdown announced during mid-March. As many of us adapted to performing from home, the consumption of OTT also shot up.

 

 

OTT ADVERTISING ON TV IN INDIA

 

 

It was 4447 ad insertions per day by the OTT platforms during March 2020. This number may be a huge leap from that of 2881 insertions in February 2020.

 

Data during March showed that there's an enormous shift of ads on television by the OTT platforms. The rationale was the starting of the annual t-20 Vivo Indian Premier League (IPL) that takes place per annum in March. Hotstar remains the official OTT destination for the tournament that advertises around this point.

OTT ADVERTISING ON TV IN INDIA

 

 

Even though there was uncertainty for the IPL in March (It remains suspended for this year) OTT ad insertions were high. However, Zee5 remains the highest advertiser within the half-moon of the calendar, Hotstar was in 2019.

 

OTT ADVERTISING ON TV IN INDIA

 

 

In fact, during 2019, Zee5 wasn't even within the list of top 5 OTT advertisers. Two of the highest 5 in 2019- Netflix and MX Player are replaced by PTC Play and ZEE5 in 2020.

 

OTT ADVERTISING ON TV IN INDIA

 

 

Continue to hold the highest position alongside Hotstar. 80 you look after the ad volume were from the highest 5 OTT advertisers on TV during the quarter of January - March 2020.

 

OTT ADVERTISING ON TV IN INDIA

 

To come up with creative marketing campaigns is that the skill Shubindia is bestowed with. With a team of professional creative minds, the organization works for quality and excellence. With a top quality experience of 12 years, you'll believe us for a successful marketing campaign which will get you to carry off potential leads.

 

 

 

 

 

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