The global advertisement growth rate is around 4.5%, while the expansion rate in India this year was around 12%.
Deciphering the above figures gives us the opportunity to understand the potential of the Indian advertisement market. And, the traditional media market is making the most of this …
As brands feel more confident in what they are getting for their ad spend, will social media platforms – some of the most attractive walled-gardens – still be worth the effort? Author:
The revelation that Cambridge Analytica, through Facebook, was able to gain access to mi…
Adsense can be a great way to earn some extra revenue from your online presence. But if you’ve tried to get people to click on your ads, you know it’s not easy. You can put up tons of content, spend hours promoting your site, use Adsense’s best practices . . . and still fail to make money from …
Advertising message can be conveyed to the target audience through several advertising media. Advertiser must choose the right advertising media to carry the advertising message. A wide variety of media is used for publishing advertising message. Each medium has its relative advantages (merits), lim…
“We, therefore, hold that "commercial speech" is a part of the freedom of speech and expression guaranteed under Article 19(1) (a) of the constitution" – The Supreme Court of India .
H.G. Wells once famously said that advertising was legalized lying. This reflects the dilemma on advertising …
At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI). In the absence of…
There are many advertising agencies in pune. Here is the list of top 10 advertising agencies in Pune,
SIXTH ELEMENT
TARGET
SHUBINDIA AD WORKS
OUTPUT PUBLICITY
RANGE PUBLICITY
MERCURY PUBLICITY
SAMRAT
KAVITA PUBLICITY
NEWS OUT OF HOME
MUKTA ADVERTISING
THESE ARE THE R…
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